Paula Rojas at the studio

Paula Rojas

we are Etérea

Paula Rojas · Makeup artist

Makeup artist and founder of Etérea

Etérea was born from a way of understanding beauty. Over the years, my work taught me that good makeup does not begin in front of the mirror: it begins by listening to the person in front of us.

That is why I built a team that shares my way of working: professionals who understand technique, but also know how to observe, advise and accompany. Each of them was selected, trained and mentored directly under my standards.

We do not impose a style. We learn your taste, understand your celebration, study your features and look for a look that feels authentic to you: yourself, at your best.

Because behind every look there is much more than makeup. There is an experience designed for you.

12 h+

Wear

Ultra-proof skin

4–5 h

Bridal trial

At the studio

2021

Since

Bogotá

what moves us

Beauty in balance

A balance of warmth, naturalness and sophistication. Every detail is designed to convey calm, trust and excellence.

02 · the process

How we work

From the WhatsApp consultation to the last touch-up. Drag sideways, or use the wheel.

  1. 01

    The consultation

    Write to us on WhatsApp with your date, your venue and how many people are with you. We advise you and put the proposal together. Every plan includes a virtual consultation for the complete look.

  2. 02

    The booking

    The date and time are held with a deposit of 20% of the total. The deposit is part of the service, guarantees the team is available, and is non-refundable.

  3. 03

    The trial

    At the Chapinero Alto studio, between two months and 15 days before the event. We try, adjust and record everything in photo and video, with a technical sheet of products and shades.

  4. 04

    The day

    Skin preparation, ultra-proof makeup, hair and a light-and-glow finish. We see you into your dress, with your touch-up kit. The balance is paid as soon as the service is finished.

before you write

Frequently asked questions

Who will do my makeup?

Paula Rojas or an artist from her team. Every Etérea artist was selected, trained and mentored directly under her standards, with the same skin protocol and the same products. If you would like it to be Paula, tell us when you book and we will confirm her availability.

How do I book my date?

With a deposit of 20% of the total, for every service. The date and time are only held once the deposit is paid; it is part of the service and non-refundable. The balance is paid as soon as the service is finished.

What if I cancel or change the date?

If you cancel 15 calendar days or more in advance, the deposit can be used within the next 3 months for another service or a self-makeup course at the studio. With less than 15 days, it is lost. Date or time changes must be requested at least 10 days ahead and depend on the team’s availability.

When should I do the trial?

No more than two months before the event and no less than 15 to 20 days before.

How long does the makeup last?

Up to 12 hours or more: the skin is prepared and proofed to hold up through tears, hugs and dancing. It lasts as long as you look after it, though: avoid touching your face and nose with your hands or tissues, because repeated rubbing wears it down.

How far ahead do I confirm my companions?

At least one month before the event, so the team of artists can be available.

Do you come to the venue?

Yes, in Bogotá and the surrounding area. Travel is charged according to the location (at the studio it is COP $0). On site we need a large table, a comfortable chair, good light, ventilation and a power outlet nearby; and let us know beforehand whether there is parking.

Where is the studio?

It is a private studio in Chapinero Alto, Bogotá. The exact address is shared when your appointment is confirmed.

Book now

Let's talk

Tell us your date, your venue and how many people are with you. We answer on WhatsApp.

by Paula Rojas

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