
Paula Rojas
we are Etérea

Makeup artist and founder of Etérea
Etérea was born from a way of understanding beauty. Over the years, my work taught me that good makeup does not begin in front of the mirror: it begins by listening to the person in front of us.
That is why I built a team that shares my way of working: professionals who understand technique, but also know how to observe, advise and accompany. Each of them was selected, trained and mentored directly under my standards.
We do not impose a style. We learn your taste, understand your celebration, study your features and look for a look that feels authentic to you: yourself, at your best.
Because behind every look there is much more than makeup. There is an experience designed for you.
12 h+
Wear
Ultra-proof skin
4–5 h
Bridal trial
At the studio
2021
Since
Bogotá
what moves us
A balance of warmth, naturalness and sophistication. Every detail is designed to convey calm, trust and excellence.
Light
and radiance
Luminous, real skin that looks right up close and in every photograph.
Movement
and flow
Proofed makeup that keeps up with the tears, the hugs and the dancing.
Connection
and closeness
It all starts by listening to you: your taste, your celebration, who you are.
Nature
and balance
We do not impose a style: we bring out what is most special in you.
Harmony
and presence
Makeup, hair and dress as one look, thought through together.
02 · the process
How we work
From the WhatsApp consultation to the last touch-up. Drag sideways, or use the wheel.
01
Write to us on WhatsApp with your date, your venue and how many people are with you. We advise you and put the proposal together. Every plan includes a virtual consultation for the complete look.
02
The date and time are held with a deposit of 20% of the total. The deposit is part of the service, guarantees the team is available, and is non-refundable.
03
At the Chapinero Alto studio, between two months and 15 days before the event. We try, adjust and record everything in photo and video, with a technical sheet of products and shades.
04
Skin preparation, ultra-proof makeup, hair and a light-and-glow finish. We see you into your dress, with your touch-up kit. The balance is paid as soon as the service is finished.
before you write
Paula Rojas or an artist from her team. Every Etérea artist was selected, trained and mentored directly under her standards, with the same skin protocol and the same products. If you would like it to be Paula, tell us when you book and we will confirm her availability.
With a deposit of 20% of the total, for every service. The date and time are only held once the deposit is paid; it is part of the service and non-refundable. The balance is paid as soon as the service is finished.
If you cancel 15 calendar days or more in advance, the deposit can be used within the next 3 months for another service or a self-makeup course at the studio. With less than 15 days, it is lost. Date or time changes must be requested at least 10 days ahead and depend on the team’s availability.
No more than two months before the event and no less than 15 to 20 days before.
Up to 12 hours or more: the skin is prepared and proofed to hold up through tears, hugs and dancing. It lasts as long as you look after it, though: avoid touching your face and nose with your hands or tissues, because repeated rubbing wears it down.
At least one month before the event, so the team of artists can be available.
Yes, in Bogotá and the surrounding area. Travel is charged according to the location (at the studio it is COP $0). On site we need a large table, a comfortable chair, good light, ventilation and a power outlet nearby; and let us know beforehand whether there is parking.
It is a private studio in Chapinero Alto, Bogotá. The exact address is shared when your appointment is confirmed.
Let's talk
Tell us your date, your venue and how many people are with you. We answer on WhatsApp.
by Paula Rojas